Press Release

HiddenTag Participates in Malaysia IBE 2025
2025-06-12
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HiddenTag, an anti-counterfeiting solution, announced its participation in Malaysia IBE 2025, proving the global competitiveness of its counterfeit distribution blocking and country-of-origin verification technologies.


Hosted by Elite Expo Sdn Bhd, Malaysia IBE 2025 featured over 430 companies from 28 countries. About 16,000 industry professionals attended the large-scale international beauty exhibition to promote business exchange in skincare, makeup, hair and nail care, natural and organic products, TCM beauty, beauty equipment, ingredients and packaging, OEM/ODM, spa & wellness, weight management, health and nutrition. It was held from June 2 to 5, from 11 AM to 7 PM daily at Kuala Lumpur Convention Centre (Hall 1–4).


HiddenTag showcased its core technologies in anti-counterfeiting systems and product quality, actively appealing its global growth potential. Numerous companies and industry experts engaged in positive discussions about HiddenTag’s ability to assign unique information to each product, analyze global data, detect/report counterfeits, and check counterfeit risks in real time across national and distribution networks. They also acknowledged the solution`s efficiency in building refined global marketing and distribution strategies.


HiddenTag is composed of three elements: LABEL, APP, and DATA. It ensures security through proprietary encryption patterns and in-house developed data. Real-time management and monitoring of label IDs block counterfeit distribution at the source, and global scan data allows for real-time monitoring and solution provision.


HiddenTag not only uses consumer scan data to provide distribution insights, but also applies its precise technology to track actual product sales beyond existing systems, offering an innovative anti-counterfeit and business intelligence solution that supports brand growth.


Having been selected for pilot services by national and local institutions and completing eight consecutive years as an export voucher executing organization, HiddenTag is exporting directly to over 1,300 domestic and international clients, including 124 overseas partners in more than 20 countries.


Furthermore, HiddenTag supports seven languages for global users and has been registered in Chinese app markets, lowering entry barriers. Its brand control service collects real-time consumer data, helping companies monitor potential demand beyond existing distribution networks. It also enables tracking and detection of counterfeit products and verification of origin/distribution history, enhancing consumer trust in brands.


With 8 million users, the HiddenTag platform helps discover potential customers and encourage repeat purchases through rewards, banner ads, and app notifications. At year-end, it hosts special promotions like roulette games to promote brand value protection solutions across various client categories.


A HiddenTag representative stated, “This participation aimed to showcase our technology and excellence globally, strengthening competitiveness in the global market and paving the way for future-oriented growth.” They added, “To improve access for diverse users including C2C and B2C customers who value safe transactions and trusted product information, we continue to upgrade our intuitive user-friendly interface and gain strong trust from domestic and international users.”


They concluded, “We will continue to grow as a competitive anti-counterfeit solution company through ongoing R&D and innovation.”

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