Global authentication solution provider HiddenTag announced its participation in the North American cybersecurity exhibition "RSA Conference 2025 (RSAC 2025)" to showcase the competitiveness of its anti-counterfeiting technology.
RSA Conference 2025 (RSAC 2025) will be held from May 5 to 8 at the Moscone Center in San Francisco, USA. Under the theme “The Art of Possible,” the conference will provide a platform for sharing innovative cybersecurity solutions and technological trends.
At this event, HiddenTag will demonstrate its proprietary watermarking data technology and its practical application processes. The company will join the Korea Pavilion through KOTRA and the Korea Information Security Industry Association (KISIA) to present its robust security solution to the global market.
According to HiddenTag, its solution is composed of three core elements—LABEL, APP, and DATA—offering high security and anti-counterfeiting capabilities. The company has exported directly to more than 20 countries, serving over 1,300 clients and 124 overseas partners, delivering end-to-end real-time protection across the distribution chain to eliminate counterfeit risks.
With its proprietary encryption and decryption technology, HiddenTag applies tamper-proof security patterns and monitors global scan data in real-time to detect genuine versus fake products, focusing on counterfeit prevention and brand protection. Clients can track counterfeit distribution, verify origin and distribution history, and improve consumer trust in their brands.
Through its authentication labels, HiddenTag collects real-time global market data and uses scan data from consumers to monitor distribution status and generate insights. It enables brands to trace actual sales data, activity beyond distribution chains, and even potential demand.
One of HiddenTag’s key strengths lies in its low entry barrier through various service models. As a designated partner for Korea’s export voucher program for eight consecutive years, HiddenTag has also been selected for pilot programs run by national and local government institutions.
The platform supports seven languages and is available in Chinese app markets. It can also be accessed via the WeChat Mini Program, enhancing accessibility. Promotional tools such as spin-the-wheel games have increased satisfaction among both consumers and clients. Clients benefit from the platform`s 8 million users, utilizing points, banner ads, and push notifications to attract potential customers and drive repurchases.
A HiddenTag representative stated, “We’re thrilled to participate in North America`s largest cybersecurity exhibition, a major event attracting the attention of global security experts. Our goal is to showcase our strength as a `business intelligence solution` that encompasses brand protection and global strategy.”
They added, “We will continue to enhance our technology and user-friendly interface to improve convenience for consumers who value product authenticity and for businesses utilizing authentication.”
Meanwhile, HiddenTag offers unique product information, global data analysis, and counterfeit detection/reporting systems to help clients maintain consistent brand protection strategies even after entering global markets. Brands can use this data to identify high-risk countries and distribution channels in real time, enabling more precise global marketing and distribution strategies.