Global anti-counterfeiting solution provider HiddenTag announced on the 23rd that it will participate in “ICPI WEEK 2025 - COPHEX 2025 (The 20th International Pharmaceutical, Bio, Cosmetics Technology Exhibition)” to showcase the competitiveness of its counterfeit prevention system.
COPHEX 2025, part of ICPI WEEK 2025, is a comprehensive exhibition covering the pharmaceutical, bio, and cosmetics industries, as well as logistics, cold chain, chemical processing, and laboratory analysis. Held from the 22nd to 25th at KINTEX Exhibition Hall 1, it offers a unique opportunity to experience the latest technologies and trends in manufacturing and quality enhancement.
At 2 PM on the 24th, a representative from HiddenTag CKNB will give a seminar on “Counterfeit Risks in Pharma and Beauty Industries and Industry Response Strategies.”
HiddenTag, which provides brand protection solutions across various sectors, will highlight its superior security and anti-counterfeiting technology at the exhibition.
According to the company, HiddenTag consists of three core components: LABEL, APP, and DATA. It uses proprietary encryption and decryption technologies to apply a tamper-proof security pattern. Each label ID is managed and monitored in real time to block counterfeit circulation. By leveraging global scan data, the system detects and responds to counterfeits in real time.
HiddenTag assigns unique information to each product and provides global data analysis, counterfeit detection, and reporting tools. This helps clients maintain consistent brand protection strategies, even after expanding internationally. Brands can identify high-risk markets and distribution networks and develop more precise global marketing and distribution strategies.
Clients can collect and utilize global business data in real time using HiddenTag’s authentication labels and solutions. By analyzing consumer scan data, HiddenTag monitors distribution status, offering insights beyond actual sales figures to include potential demand.
A company representative stated, “Through this exhibition, we aim to highlight HiddenTag’s uniqueness as an innovative anti-counterfeiting and business intelligence solution that supports brand protection and growth.”
HiddenTag has been selected for Korea’s export voucher program for eight consecutive years and has been recognized by national and local government agencies as a provider of pilot services for innovative products. It currently exports to over 20 countries and serves more than 1,300 domestic and 124 overseas clients.
The platform supports seven languages and is listed in major Chinese app markets. It is also accessible through a WeChat mini program and offers interactive promotions like roulette games for both consumers and brands. With over 8 million users, HiddenTag effectively attracts new customers and encourages repeat purchases through rewards, banner ads, and app push notifications.
To enhance user experience for both consumers and companies, several features have been upgraded. The newly added “Genuine Insight” offers counterfeit case studies, videos, certified product lists, and verified brand information. The “Genuine Community” enables users to actively participate by sharing product reviews, Q&A, and authenticity tips.
User-friendly features include a simplified menu, intuitive UI, preview functions, and a real-time chat system. The “My Page” feature allows users to track and manage their activity history, improving overall convenience.