HIDDENTAG ANTI-COUNTERFEIT & AUTHENTICATION SOLUTION:
Preventing Forgeries that Cause Serious Health Issues
HiddenTag is the proprietary anti-counterfeit and authentication solution of CK&B Co. Ltd that has helped over 300 companies to overcome and prevent counterfeit issues.
Counterfeiting is a global issue that not only leads to loss revenues for the legit companies by hurting their brand image, but may also result in irreversible impacts on health of the consumers. Some local companies in Korea have also faced similar problems, however, by partnering with CK&B Co. Ltd and applying HiddenTag authentication solution, companies could protect their brand image and more importantly their customers from being exposed to the forgery.
At the core of HiddenTag is digital watermarking solution. HiddenTag provides authentication service by utilizing data encoding to insert unique data to seemingly identical images and data decoding, which is only possible with HiddenTag app. Thus, seemingly identical thousands of images carry unique information and give DNA-like feature to the products they are applied to.
Recently, $ 31 million-worth of fake perfume has been circulated and later seized in large quantities in LA. Fake products that come into direct contact with the body, such as perfume and cosmetics, may contain unexamined chemical ingredients, which can give rise to serious skin diseases, requiring consumers to pay attention. This is one of the biggest concerns of the companies with frequent exports and one of the problems domestic brands experience frequently.
A representative at CK&B said, "This problem has lead HiddenTag authentication solution to become part of the “export voucher” project jointly organized by KOTRA and SME Promotion Corporation. We strongly encourage brand to further implement authentication solution to help their customers verify the authenticity of the products. This problem is especially prevalent in China, Vietnam, and other Asian countries. We will continue doing our best at finding solutions to mitigate the current issues of counterfeiting.”
http://www.nextdaily.co.kr/news/article.html?id=20180221800034