WELLNESS & AESTHETICS BRAND ORGAHUE:

Implementation of HiddenTag Authentication Solution

Natural and organic skincare brand ORGAHUE presented its own `16-fold contour therapy’ program at the `16th annual Skin Beauty & Clinical Research conference’ in December and have gained a lot of interest and attention from the experts in the field of skin care. Since then the company has been actively engaged in expanding its branches and hiring new agents for new target markets. 

Since 2012 ORGAHUE has introduced RG-CELL products through various international beauty exhibitions, including New York, Las Vegas and Orlando shows, and has been a recognized brand by US skin specialists and physicians. The number of distribution inquiries of ORGAHUE has since been increasing continually.

With the recent AFA Blue-Green Algae, a unique ingredient of RG-CELL, the main product of RG series, the brand has been able to renew its product strength and be at the center of attention of skincare specialists. 

ORGAHUE is planning to further expend to the overseas markets due to its superior product quality. In the Vietnamese market, word of mouth has already secured a lot of attention and fan base to this esthetic cosmetic brand, which also gave rise to the problem of the so-called counterfeit products. Therefore, to avoid all of these issues and protect its products in Vietnamese and other markets, ORGAHUE has implemented anti-counterfeit and authenticity verification solution HiddenTag

HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label.

HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC.

A representative at ORGAHUE mentioned that the company is looking for various ways to secure their products both domestically and abroad, and expand their distribution network through different agents and branches.