The authenticity verification solution HiddenTag is participating in the "2024 Korea Circular Economy Festival" to showcase its O2O circular business solution that connects businesses and consumers through data.

The "2024 Korea Circular Economy Festival" will be held from December 4 to 6 at COEX Magok. Hosted by the Ministry of Trade, Industry, and Energy, Korea Institute of Industrial Technology, and Korea Industry Alliance Forum, the event will feature over 200 companies and institutions, more than 300 booths, and an expected 5,000 participants, forming a large-scale business platform.

This festival is the largest business event in Korea dedicated to sharing circular economy strategies and showcasing innovative products. It will bring together industries, public institutions, academia, and the general public involved in the circular economy. The main programs include exhibitions, a global collaboration lounge, conferences and forums, government policy promotion and awards, new business model presentations, and additional side events.

HiddenTag, the authenticity verification solution showcased at this event, is an anti-counterfeiting solution used by over 1,200 domestic and international clients, 124 overseas companies, and more than 20 countries. It alleviates consumer concerns about counterfeit goods through the scanning of authentication labels.

HiddenTag provides brand value protection solutions for clients in various categories and collects real-time consumer data through brand monitoring services. This enables companies to monitor not only their distribution chains but also potential demands beyond them. Additionally, it tracks and identifies abnormal distribution products, verifies origins and distribution histories, and fundamentally prevents counterfeiting to enhance consumer trust in brands.

A representative of HiddenTag stated, "The authenticity verification solution HiddenTag not only offers anti-counterfeiting features but also enhances brand trust between consumers and companies by digitizing offline data in real time through brand monitoring and distribution management. Additionally, our platform, with over 10 million users, facilitates customer retention and repeat purchases through points, banners, ads, and app notifications. We also provide a community for sharing diverse information on authenticity and consumption."

The representative added, "Participating in the 2024 Korea Circular Economy Festival with HiddenTag is deeply meaningful to us. We will continue our efforts to build an O2O circular business solution connecting consumers and companies."