PEOPLE & CO ‘Perfect Skin’ protects customers by implementing HiddenTag authentication solution

‘Perfect Skin’, a brand of PEOPLE & CO. Inc. became quite popular in the Chinese market within a short period of time. As a result, to prevent any counterfeit attempts the company has implemented HiddenTag anti-counterfeit and authentication verification solution. 

Perfect Skin is already a famous make-up brand in Korea and has been recently drawing attention of Chinese actresses. Due to the popularity of the brand the sales are expected to reach 130 billion won. The brand has recently launched the `Ultimate Magnetic Cover Foundation`. This new product maximizes the function of the foundation with its magnetic puff with micro magnetic field. Perfect Skin has already registered a patent for innovation in the foundation industry. 

The Magnetic Puff enhances the effect of foundation and moisturizes the skin, giving it a fresh and dewy look. The product has passed all the clinical testing and is proven to have brilliance effect for skin problems, like pore, wrinkle, freckle, flushing, wrinkles under the eyes, and is perfect for the whole face, including under eye areas and forehead. It has also undergone irritation test and has been certified as a low-irritation product perfect for sensitive skin. The new Ultimate Magnetic Cover Foundation is already recognized in the Chinese market and is actively exported. 

Perfect Skin has implemented HiddenTag authentication solution to protect its products and valued customers from being exposed by counterfeiters. HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label. 

HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC.

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