The authentication solution `Hidden Tag` has been introduced to the street fashion brand NERDY, officially initiating efforts to prevent counterfeit damages.

Since its launch, NERDY has gained attention for its distinctive "NERDY Fit," an oversized style, combining vibrant colors with a mix of street fashion and sports elements to create its unique brand identity.

Recently, with increasing domestic and international demand for 24FW fashion items, NERDY adopted the Hidden Tag authentication solution to prevent counterfeit issues in the distribution process, protect consumers, and safeguard its brand value.

Hidden Tag is an anti-counterfeiting authentication solution used by over 1,200 domestic and international clients, 124 overseas companies, and exported to more than 20 countries. By scanning the Hidden Tag label attached to NERDY products, consumers can instantly verify authenticity via a landing page.

The Hidden Tag labels use encryption technology to completely block duplication attempts and assign a unique global ID number, providing brand value protection solutions for various categories of clients. Recently, the company has also developed eco-friendly anti-counterfeit labels in line with sustainability trends, ready to be showcased to clients.

Additionally, Hidden Tag has launched a new global app that provides services in seven languages, establishing a community platform for global users to share information about authentication and consumption.

A representative from Hidden Tag stated, "We protect the brand value of various clients by preventing counterfeiting across all distribution stages. Even if counterfeit label attempts occur, every label`s unique ID exists on our server, enabling real-time monitoring and counterfeit filtering through AI technology."