The authentic product verification solution `Hidden Tag` announced that it has been collaborating with the fashion brand NIEEH since 2023 to enhance brand value by preventing counterfeiting. With the rapid growth of e-commerce from China, the counterfeit issue has become serious, and consumers are in need of information on how to verify authentic products.

Hidden Tag is a solution that helps consumers easily verify the authenticity of products. By scanning the Hidden Tag label attached to NIEEH products, consumers can immediately authenticate their purchases.

Founded in 2019, NIEEH targets consumers in their 20s and 30s with its unique sensibility, offering a range of fashion designs encompassing clothing, bags, accessories, and homewear.

As NIEEH experiences an increase in sales in overseas markets, it addresses potential counterfeit issues during the export process with this anti-counterfeiting solution. At the same time, it leverages the global community of the Hidden Tag app, which is utilized by consumers in over 200 countries, to facilitate communication among users.

Hidden Tag employs a proprietary digital encryption pattern as its anti-counterfeiting label/tag, making the authentication process straightforward. Consumers can simply install the Hidden Tag app, tap the scan button, and align the label within the red square frame to check for authenticity, effectively preventing losses due to counterfeits.

A representative from CK&B stated, "Hidden Tag has been applied to over 1,100 diverse brands, gaining consumer recognition. Currently, it directly exports to over 124 overseas companies in 20 countries, being acknowledged as a reliable authentic product verification solution in the global market. Notably, it eliminates the possibility of counterfeiting through real-time protection across all distribution stages, providing brand value protection solutions to clients in various categories."

He added, "Hidden Tag currently supports a total of seven languages, including Korean, English, Chinese, Japanese, Indonesian, Vietnamese, and Russian, and is available for download on Google, Apple, and the top ten app markets in China."

Meanwhile, Hidden Tag is currently applied to various brands, including fashion, cosmetics, figurines, miscellaneous goods, and food, allowing for verification of authenticity and distribution channels through its label tags.

https://www.globalepic.co.kr/view.php?ud=2024103016342688126cf2d78c68_29