As autumn approaches and temperatures drop, the consumption of FW fashion items is increasing as clothing becomes thicker. In particular, the distribution of products suspected to be counterfeit on e-commerce platforms is also rising, leading to a surge in consumer inquiries about implementing HiddenTag as a counterfeit prevention measure.

Recently, discussions have continued regarding quality, safety, and trust issues on Chinese e-commerce platforms, drawing significant attention to genuine and counterfeit certification. Concerns have also arisen regarding counterfeit issues on domestic platforms. While domestic e-commerce platforms state that they guarantee a 100% refund for genuine purchases, it has been pointed out that consumers who suspect they have received counterfeit products often find it difficult to obtain a refund without a counterfeit appraisal report.

Fall and winter outerwear are items that can be worn for several years once purchased, prompting consumers to seek high-quality genuine products even at a higher price.

The fashion industry is also raising its voice through anti-counterfeit product distribution councils to prevent the counterfeit crisis on domestic e-commerce platforms. However, due to the difficulty in obtaining compensation for damages caused by counterfeit products, there are limits to protecting consumer rights.

Reflecting these consumer desires, the authenticity verification solution "HiddenTag" is gaining attention. HiddenTag is a certification solution with over 8 million users in more than 200 countries, supporting seven languages.

It can be easily accessed on platforms such as Apple, Android, major Chinese markets, and WeChat. The HiddenTag app’s Q&A community helps many consumers distinguish between genuine and counterfeit products. By scanning the HiddenTag label with a dedicated app, consumers can instantly identify genuine products, providing a simple and secure authentication solution. The data scanned for authenticity verification is supplied to clients through a real-time monitoring system, serving as basis data for global business status and specific sales strategies.

While HiddenTag has gained high recognition as an authenticity verification solution, it is also expanding to include distribution management features based on customer needs, enabling tracking of distribution channels.

HiddenTag is utilized across more than 21 industries, including fashion, beauty, pharmaceuticals, intermediates, and electronics.