CK&B Co., Ltd. announced that its authenticity solution, HiddenTag, has been implemented by LENEE.B, a women`s handbag brand operated under the LENEE.B. mark.

The LENEE.B brand, which has adopted HiddenTag, features a basic design that is versatile and suitable for various occasions. It offers a range of bags including backpacks, crossbody bags, tote bags, and shoulder bags. For the 2024 Spring/Summer collection, LENEE.B focuses on a fundamental bag shape while incorporating elements like key rings to express individual personality, resulting in designs that simplify intricate details and highlight comfortable, minimalist silhouettes.

HiddenTag is an authenticity solution used by over 8 million consumers in 200 countries worldwide. It employs digital encryption patterns that allow users to verify product authenticity through app scanning. Currently, it is applied to over 1,100 brand products and has protected more than 1.4 billion items.

Using HUID (HiddenTag Unique ID) pattern technology, HiddenTag meticulously digitizes images, ensuring high security that makes replication and forgery impossible.

Beyond simple authenticity verification, HiddenTag also provides distribution management and promotional services. The distribution management service enables companies to monitor the product distribution process in real-time, preventing counterfeit goods while facilitating efficient distribution management. Notably, the information scanned by consumers for authenticity is included in the distribution management system, allowing real-time tracking of the final distribution stages, which was previously challenging.

The promotional service connects consumers and brands through HiddenTag scanning and the app, enhancing brand loyalty. Companies can effectively operate various marketing campaigns through this engagement.

Additionally, HiddenTag utilizes real-time data communication and AI logic to combat counterfeiting and monitor global conditions in real-time. This capability allows companies to quickly identify and respond to counterfeiting issues in the global market, providing consumers with a more trustworthy service.