CK&B Co., Ltd. announced on the 25th that its authenticity verification solution, ‘HiddenTag,’ has recently been adopted by the women’s fashion brand LAPLA, operated by Gold Coast Co., Ltd.
 

A representative from CK&B stated, “The LAPLA brand, which has adopted HiddenTag, emphasizes modern and sophisticated designs, offering women’s outerwear, dresses, bags, monokinis, boots, and more. In addition, the LAPLA showroom, which operates by reservation, showcases an elegant and neat atmosphere, allowing customers to freely try on and shop a wide range of apparel on display.”
 

The representative added, “HiddenTag is an authenticity verification solution used by more than 8 million consumers in over 200 countries worldwide. Using digital encryption patterns, it allows consumers to verify the authenticity of products by scanning with an app. Currently, it is applied to products from over 1,100 brands, with over 1.4 billion protected products. The solution boasts high security, as its HUID (HiddenTag Unique ID) pattern technology intricately digitizes images, making replication and counterfeiting impossible.”
 

Furthermore, “HiddenTag supports multiple languages, including Korean, English, Chinese, Japanese, and Vietnamese, and is registered in local app markets, making it easily downloadable in various countries. When consumers scan the HiddenTag, the data is transmitted in real time to the server to verify product authenticity, and the information can be used for various business analytics,” the representative concluded.