HiddenTag, the global leader in authentication solutions, announced its participation in `K-PRINT 2024,` held from August 21 to 24 at KINTEX in Goyang, South Korea. 

The K-PRINT 2024 exhibition is the only integrated event in South Korea for the printing industry, showcasing not only printing but also labels, packaging, and various other industries. The large-scale event integrates the Korean Printing Industry Exhibition, Korean Packaging Exhibition, and Korean Digital Printing & Solutions Exhibition, and includes seminars on global printing industry trends. 

HiddenTag, which serves over 8 million consumers across 200 countries, provides an authentication solution that uses unique digital data patterns applied to each product. This solution verifies the authenticity of products through real-time communication. Consumers can scan HiddenTag labels using a smartphone application to instantly check whether a product is genuine. This process protects brand value while simultaneously collecting business data based on consumer scans. 

The collected scan information is provided to client companies in the form of real-time monitoring data, offering insights into global business conditions and detailed sales strategies. 

Additionally, HiddenTag`s app, which allows consumers to verify authenticity immediately, supports multiple languages including Korean, English, Chinese, Japanese, and Vietnamese, making it easily accessible to consumers worldwide. 

Beyond simple authentication, HiddenTag offers a comprehensive solution that includes distribution management and promotions. The system ensures transparency throughout the distribution process, maximizing efficiency and reliability. Recently, this solution has strengthened its global presence through partnerships across various industries, including fashion, beauty, pharmaceuticals, as well as intermediate goods and electronics. With over 1,100 clients using HiddenTag to protect their brands from counterfeiting issues in exports, it has garnered significant attention at industry events. 

A company representative stated, “The exhibition provided a valuable opportunity to strengthen networking with global buyers and showcase the excellence of our solution. We are committed to supporting more companies in driving successful businesses through our authentication solutions in the future.”