HiddenTag, a solution for authenticating genuine products and preventing counterfeiting, participated in the `Vietbeauty & Cosmobeaute Vietnam 2024` exhibition held in Vietnam from July 25th to 27th. At the event, HiddenTag showcased its process for distinguishing genuine products from counterfeits and protecting brands. The exhibition was a great success, with over 2,000 companies from 25 countries and more than 10,000 visitors attending.
The `Vietbeauty & Cosmobeaute Vietnam 2024` is Vietnam`s largest beauty exhibition, held annually in Ho Chi Minh City. It featured a wide range of categories including beauty seminars, live broadcasts, and B2B buyer programs, providing an opportunity to explore the latest trends in the beauty industry.
HiddenTag is a global product authentication solution used by over 8 million consumers in 200 countries. It utilizes a proprietary digital encryption pattern that allows consumers to easily verify the authenticity of products by scanning with the HiddenTag app. The solution is currently applied to over 1,100 brands, with each product assigned unique data for individual management.
Additionally, HiddenTag offers robust security through multi-layered protection, including AI logic for counterfeit filtering by comparing label data with real-time server data, thus safeguarding consumer rights.
Companies adopting HiddenTag`s solution can benefit in several ways. First, the monitoring system includes distribution management services to prevent illegal distribution. Second, the brand control service allows the use of HiddenTag scan data as a basis for sales and marketing strategies. Finally, the promotion service helps increase brand loyalty and supports diverse marketing campaigns.
A HiddenTag representative stated, "With the number of protected products exceeding 1.4 billion, our presence and credibility in the global market have been strengthened, and demand from international companies is steadily increasing. We are very pleased to further enhance HiddenTag’s brand value through this exhibition in Vietnam and will continue to strive to protect consumer rights."