HiddenTag, a global genuine product authentication solution, announced that it participated in InterCHARM Korea 2024, held at COEX in Seoul from the 24th to the 26th, and received a lot of interest from global beauty brands.

At this exhibition, HiddenTag showcased its genuine product authentication solution, brand monitoring service, and distribution management service, attracting the attention of many visitors and buyers. The anti-counterfeiting genuine product authentication service, which is distinguished by its differentiated stability through a multi-layered security process, and the distribution management process, which includes consumer scan information, attracted significant interest from company representatives and buyers. 

The HiddenTag booth was set up as a space where visitors could experience the latest technology in product authentication solutions, and it consistently attracted many visitors throughout the exhibition. This allowed HiddenTag to introduce the importance of product authentication solutions and showcase advanced technologies in business data utilization.

During the exhibition, HiddenTag also demonstrated how business analytics data collected through their platform can enhance companies` competitiveness in the global market, and many visitors focused on this feature. Building on its successful participation in this exhibition, HiddenTag plans to further strengthen its position in the global market and focus on providing customized solutions to its customers.

HiddenTag`s product authentication solution assigns a unique digital data pattern to each product, allowing for real-time verification of authenticity through data communication. Consumers can instantly verify the authenticity of a product by scanning its HiddenTag using a smartphone application. This allows for both the protection of brand value and the collection of business data based on consumer scan information.

The collected scan information is provided to clients as data supporting global business status and specific sales strategies through a real-time monitoring system.

Recognized for its effectiveness, HiddenTag has been adopted by over 1,100 renowned brands both domestically and internationally, protecting brand value and consumer rights.

A HiddenTag representative stated, `This exhibition provided a great opportunity to strengthen networking with global buyers and showcase the excellence of our solution,` and added, `We will continue to support more companies in leading successful businesses through our product authentication solution.