HiddenTag, an authentication solution, participated in the 2024 China Licensing Expo held in Shanghai from the 17th to the 19th, showcasing its process for preventing counterfeiting and protecting intellectual property and brands. The expo was a great success, with over 400 exhibitors and more than 70,000 trade visitors participating at the Shanghai New International Expo Centre.
 

HiddenTag provides a secure authentication method through its unique digital encryption pattern and app/server data communication. Consumers can easily verify the authenticity of a product by scanning the label with the HiddenTag app, which helps protect their rights. The HiddenTag solution is adopted by over 1,100 brands and used by 8 million consumers in 200 countries worldwide.
 

HiddenTag offers not only simple authenticity verification but also distribution management and promotion services. The distribution management service enables companies to monitor the distribution process of their products in real-time, allowing for efficient distribution management as well as counterfeit prevention. A key feature is that the information of products scanned by consumers for authenticity verification is included in the distribution management system. This feature allows users to find out even to the final distribution stage, which was difficult to monitor in real-time. The promotion service contributes to increasing brand loyalty by facilitating direct communication between consumers and brands through HiddenTag scans and the app.
 

Additionally, HiddenTag uses real-time data communication and AI logic to prevent counterfeiting and monitor global status in real-time. This allows companies to quickly identify and respond to counterfeit issues in the global market, providing consumers with a more trustworthy service.
 

Companies that adopt the HiddenTag solution can have various benefits. First, the authenticity of the product can be easily verified, which helps increase consumer trust. Second, it can effectively prevent counterfeit issues, thus protecting brand value. "Third, companies can maximize efficiency and reliability by managing the distribution process transparently. Lastly, through promotion services, they can increase brand loyalty and effectively run various marketing campaigns.

Through this expo, HiddenTag successfully increased its presence in the global market and created new business opportunities. In the future, HiddenTag will continue to provide reliable services to more consumers and businesses through its innovative authenticity verification solutions.