The medical
cosmetic company, Cell by cell, recently announced the adoption of the
"HiddenTag" solution for authenticating genuine products and
preventing counterfeits. This solution focuses on verifying the authenticity of
products and providing trust to consumers.
HiddenTag is an
authentication system that allows consumers to easily verify the authenticity
of a product by scanning a smart label attached to the product with a
smartphone app. With this implementation, it is expected that consumers
worldwide will be able to use Cell by Cell products without concerns about
counterfeiting. Cell by Cell plans to start using the HiddenTag system with
four new ampoule products and gradually expand its use to other products.
The four new ampoule products introduced by
Cell by Cell, which feature the HiddenTag system, all incorporate microbiome
technology to enhance skin barrier strength and maximize natural skin
protection. The four ampoule products are: ▲Peptide Signature
Ampoule ▲Azulene Anti-Trouble Ampoule ▲Hyaluron Dual Water Ampoule ▲Vitamin Multi
Miracle Ampoule. The Peptide Signature Ampoule is a signature ampoule that
helps improve wrinkles and provides nourishment. The Azulene Anti-Trouble
Ampoule aids in calming the skin and improving trouble spots. The Hyaluron Dual
Water Ampoule supports strengthening the moisture barrier and providing
hydration. The Vitamin Multi Miracle Ampoule contains ascorbic acid to help
with brightening and achieving radiant skin.
Cell by Cell
is continuously researching and developing products that align with trends in
the cosmetics market through these four new ampoules. The company is also
collaborating on OEM and ODM projects with countries such as China, Malaysia,
Thailand, and Singapore, aiming to meet diverse international demands and offer
popular products. Their goal is to provide all consumers with clean and healthy
skin.
On the
other hand, the HiddenTag label uses a unique digital encryption pattern that
is tamper-proof and highly secure. Additionally, the HiddenTag app, which
consumers use to verify authenticity, supports multiple languages including
Korean, English, Chinese, Japanese, and Vietnamese, making it easily accessible
to consumers around the world.
When
consumers scan the HiddenTag, the data is transmitted in real-time to the
server, allowing for immediate verification of authenticity and providing
valuable business analysis. This process enables the monitoring of product
distribution status, sales trends, and counterfeiting incidents. Recognizing
its security and utility, over 1,100 customers worldwide have adopted HiddenTag
to protect their brand value.
According
to HiddenTag representatives, there has been a significant increase in adoption
inquiries from brands actively expanding into global markets, like Cell by Cell.
Given that the authentication solution is already used by over 8 million
consumers across 200 countries, it is attracting considerable interest from
various industries.