Pantyhose brand Let’s Slim to fight against counterfeits with 

HiddenTag authentication solution

The stocking brand Let’s Slim that was first founded as SELIMTEX in 1983 and then converted to GAMSUNGTEX in 2009 declared war with counterfeits. The sales of Let’s Slim stockings, leggings, and other products that are fashionable and warm even for the winter season were skyrocketing, when it was found that there are knock-offs Let’s Slim on the markets

In 2017 Let`s Slim brand was the winner of “Customer Satisfaction Brand Award” and “Hi Seoul Excellence Product Brand Award”. The brand’s unique design allows slimming down legs, hips, and abdomen with its step-by-step push-pressure. Brands like Let’s Slim that become very popular face the risk of losing their reputation because of low-quality copy products on the market.

Let’s Slim has grown to become a famous brand in China and its products - one of the must-buy shopping items, however consumer and brand damage because of the so-called "fakes" is increasing rapidly. 

To overcome these issues, Let’s Slim has integrated HiddenTag anti-counterfeit and authenticity verification solution to its packaging. 

HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label. HiddenTag offers fast and convenient way of authentication with a simple scan from a smart phone. HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC. 

A representative at GAMSUNGTEX said, "Counterfeit Let`s Slim products are mainly distributed online. We are investigating companies suspected of making fake goods and illegally distributing them. After finding any proofs we will surely take legal actions.’ adding ‘In Korea there is not enough awareness of counterfeit goods. Counterfeiters use ingredients of poor quality when making the cheap copy products and this can cause various skin diseases, so it is recommended that consumers use reliable offline stores only when purchasing Let`s Slim products and check the authenticity of the product with HiddenTag app to avoid buying any counterfeit products.”

Let’s Slim products are available at offline stores, such as Olive Young, Watsons, LOHBS, Butter, H&B Store, Marts and Lotte Duty Free Shop, making it easy for consumers to purchase their desired product anytime.

http://www.dailygrid.net/news/articleView.html?idxno=69190