[Culture News Reporter Park Sun-hye] With the generalization of the mobile shopping environment, e-commerce`s shopping share is increasing day by day. In the midst of this environment, Hidden Tag will unveil a ‘product verification security solution’ that cannot be forged or altered as a measure to prevent e-commerce companies from counterfeiting.

Recently, as a result of the aggressive entry of large platforms from China such as AliExpress and Temu into the domestic market, domestic e-commerce platforms are accelerating their quantitative expansion with the fierce competition. In the midst of this scene, consumers have no choice but to be anxious about purchasing through e-commerce as reported counterfeit issues continue to exist in all product groups, from basic real-life products to fashion products purchased at brand value.

Keeping pace with this situation, e-commerce companies are preparing their own counterfeit preventive measures to dispel consumer anxiety. However, counterfeit distributors are also drawing various practices to neutralize counterfeit preventive measures, and the government is also preparing legislation to deter damage caused by counterfeits, but the current status is there are no tangible effects as of yet.

Hidden Tags is receiving attention from both consumers and brand manufacturers as a preventive measure for each product against counterfeits at a time when the reliability of the shopping platform itself is low. Hidden Tag is delivered to consumers along with the products by attaching their own unforgeable, unalterable digitally encrypted patterns in the form of labels with brand designs to products. Consumers can check product authenticity by scanning labels with the exclusive app.

This product verification solution has the advantage of making management of all individual product data since all labels are given its own digital information. As soon as the consumer scans the product, the product`s data is transmitted to the central server, and using the AI logic, the scanned data undergoes 2-3 cross-validation tests to block the source, in which counterfeits can intrude into. logic to block the gap where false products Hence, Hidden Tag is rising to fame as the most powerful product verification security solution.
Hidden Tag currently has the largest number of client companies in the industry, protecting the brand value of various product groups regardless of industry. Being highly recognized not only by manufacturers but also by global consumers, 8 million consumers in 200 countries around the world use the Hidden Tags app to check product authenticity of purchased goods. Additional services using scan data transmitted in real time worldwide are also recognized as a useful solution to boost the global business value of brands.

In particular, Hidden Tag`s data additional service, Hidden Tag`s distribution management service, takes center stage as an innovative model that goes beyond the limits of existing distribution management services in that it can prevent illegal distribution and monitor final consumer sales in real-time. By including consumers’ scan information in the distribution monitoring system, it also has the function of monitoring illegal distribution in real time in the monitoring system when a scan occurs outside the country set as the selling country.

Culture News / Reporter Park Sun-hye eveleva@naver.com