Hidden Tag, a product vertification solution, participated in "ICPI WEEK 2024 (International Pharmaceutical and Cosmetic Week)" of CI KOREA 2024 (International Cosmetic Ingredient and Technology Exhibition) and received attention from members in the beauty industry.

The exhibition CI KOREA 2024, which was held at KINTEX in Ilsan from the 23rd to the 26th, presented cutting-edge trends in the beauty industry and technologies that are the future of the industry as part of ICPI WEEK 2024, an international exhibition specializing in B2B in medicine, bio, and cosmetics.

At these exhibitions, Hidden Tags received attention from domestic and foreign buyers by presenting solutions to the "counterfeit problem" that continues to be an issue in the beauty industry.

Hidden Tag utilizes a digital encryption pattern composed of unique source technologies as a product label so that each time a consumer scans a label, information on the label is transmitted to the server and compared with product information recorded in the database. Through this, it is possible to determine whether a product is genuine or not.

Hidden Tag’s Distribution Management Service, which features prevention of illegal distribution, is also receiving great attention from the industry. Hidden Tag manages distribution information for each product individually. Therefore, it is possible to automatically record all stock and delivery records in real time as well as monitoring. In the event of a problem, the product information can be backtracked using the distribution management history, so that the problem vendor can be identified.

According to the company, in addition to beauty, more than 1,100 brands from more than 21 industries, including fashion, living, medicine, and intermediary goods, are using Hidden Tag to protect brand value. About 8 million users in 200 countries around the world are using the Hidden Tag app to check whether products are genuine or fake.

A Hidden Tag member says, "There were many inquiries from beauty brand officials who directly experienced the data service process, which used the products and scan information of Hidden Tag`s various beauty client companies. These products and scan information were displayed at the KINTEX site."

In one respect, Hidden Tag is attracting attention as an integrated solution that protects brand reliability and consumer rights, providing distribution management services which prevents illegal distribution and embodying a product verification solution which prevents counterfeits.