Securing more than 1,000 global customers in 22 countries… Proving distribution superiority with more than 1.2 billion customers` products
QR codes, duplications, etc. limitations revealed...Checking Product Authenticity through scanning a tag with the mobile app, “Hidden Tag”

The safety and trust of a single pill are important everywhere. However, the damage caused by counterfeit drugs can greatly undermine brand credibility. Hidden Tag services have emerged to reduce this risk and to increase brand credibility.

In China, a family bought methylphenidate for a child suffering from ADHD (Attention Deficit Hyperactivity Disorder). However, the drug was not methylphenidate, but a counterfeit containing toxic substances. The child was exposed to serious health risks, and the family, who naturally thought the drug they purchased was genuine, was also shocked.

This incident makes us realize how important brand safety and reliability are.

When choosing brand products, consumers prioritize safety and reliability. However, consumers` health and safety are greatly threatened if counterfeit or modified products exist in the market. The Hidden Tag service has emerged to reduce this risk and increase brand reliability.

The Hidden Tag service checks the authenticity of the product by attaching a unique tag to each product.

The tag is attached during the production process, and consumers can verify the authenticity of the product by scanning the tag through a smartphone app.

This system is crucial in increasing brand reliability. Consumers can see a product has a unique tag and trust that the product is `genuinely` produced by the brand.

Through Hidden Tag, brands can protect their own unique technology and brand power and maintain consumer trust. At the same time, from the consumers’ point of view, the safety of the products they purchased can be guaranteed in a reliable way without having to go through cumbersome and difficult processes.

In addition, Hidden Tag is a total brand protection platform that provides not only services against fake products, but also services to prevent illegal distribution. The Hidden Tag Distribution Management Service manages the entire distribution process in real time using the data embedded in the Hidden Tag labels.

In particular, in respect to the information collected from the scans of consumers for product verification being included in the Distribution Management System, the Hidden Tag Distribution Management Service is an innovative solution that includes the final distribution stage, consumer purchases.

The Hidden Tag Distribution Management Service sets the area where the product will be sold in advance. When a consumer scan occurs outside the country of establishment, the information is immediately checked in the illegal distribution monitoring system. It is possible to check the records of stocks and deliveries of illegally distributed products and check and handle the information of the vendor that is the root of the problem.

Hidden Tag’s Distribution Management Solution can scan stock and deliveries not only with barcodes but also with the Hidden Tag labels themselves. Therefore, companies that do not have existing barcode scanner for stocks and delivery systems can use the Hidden Tag system with their smartphones without building a separate hardware system, introducing them to the system without worrying about the build and cost of distribution management.

Choi Jeong Eun, team leader of Sales Team 1 says, "Hidden Tag’s Distribution Management Service has been receiving inquiries from many customers even before the official launch, since the service can detect illegal products and problem vendors that exist in the distribution stage using real-time information and communications. We hope that this new service will prevent losses caused by illegal distribution and establish a transparent distribution management system."

"Hidden Tag helps to ensure product safety and reliability for consumers by tracking the product source and history to determine whether the product is forged or falsified. Blockchain technology is used to transparently record the production process and distribution route of the product, and through this, the authenticity of the product is verified. These blockchain technologies play an important role in increasing brand reliability. Consumers can check the product source and history, and trust that the brand publicly guarantees product safety."

Hidden Tag also provides consumers with information on product safety and quality.

Consumers can check the results of product warranty and safety verification through the Hidden Tag app before purchasing the product, helping to enhance brand reliability. Consumers can easily check information on product safety and reliability, giving them confidence that the brand is working for consumer safety.

A Technically Certified Global Business Service… More than 8 million consumers in 200 countries use this means of authenticating

With the development of online shopping platforms in recent years, opportunities to buy products at lower prices have increased. However, these benefits pose new challenges and problems for pharmaceutical companies. In particular, online distribution implies the risk that some products may be illegally distributed or are counterfeits.

In this situation, companies are looking for ways to safely distribute their products and provide the best quality to consumers. As one method, more and more companies are introducing the "Hidden Tag Service" that controls and monitors the distribution process and allows products to be delivered to consumers who can give feedback.

Companies using Hidden Tag can check where the product is currently being consumed in real time through scan data from the unique number attached to the product. Through this, companies can grasp the distribution path to end users through consumers, and makes it possible to also acquire management information about global sales trends and new potential markets.

It is also possible to conduct promotions/events through consumer scans. Companies can provide events for consumers through landing pages that display when consumers scan labels. Event promotions help strengthen brand-to-consumer ties and brand loyalty.

Hidden Tag applications for consumers are registered not only in the Apple and Google app market but also in China`s top 10 app markets, making them easy to use for consumers around the world. Hidden Tag is also included as a mini-program in WeChat, China`s main messenger.

Choi Jeong Eun, team leader of Sales Team 1 says, "We currently have more than 1,100 global customers in 22 countries and are proving the superiority of solutions with more than 1.3 billion customer products. As a global business service that is recognized for its technological prowess not only in Korea but also in overseas markets, about 8 million consumers in 200 countries are using the Hidden Tag app as a means of product authentication."