Press Release

"Hidden Tag," a distribution management service, unveils a service to
2024-05-02
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Distribution management service, Hidden Tag, has unveiled a service that prevents illegal distribution. The service was made to protect brand value and consumer rights by preventing counterfeits.

As corporate sales and transactions increase, distribution channels become more complicated and their layers become more varied. As a result, the risk of corporate deficits increases as a result of illegal distribution during the distribution stage. The main forms of illegal distribution are distribution of products not for sale and distribution in unauthorized countries.

Since the distribution stage is complicated, there is also the risk of falsifying the country of origin, so manufacturers are contemplating whether to present proof of origin to gain consumers’ trust. Because illegal distribution occurs outside the normal distribution channel, it induces price manipulation, which creates losses for normal manufacturers and distributers and in the managerial aspect, exposing consumers to the risk of counterfeits.

In order to solve this problem, Hidden Tag provides a process in which managerial gaps may occur as a result of the complexities of sale channels and the distribution stage. Along with scanned information of purchased goods being included in the distribution management data, the distribution management service of Hidden Tag entails manufacturers directly giving consumers distribution information.

To make this happen, smart labels with digitally encrypted patterns are scanned when stored and delivered. All smart labels attached to products have their own intrinsic data. Because individual items can be used for detailed management, during the process of stocking and delivery, all records including time and location are sent to Hidden Tag’s server and tallied, making monitoring possible.

 

When consumers who purchase the product, scan the Hidden Tag label to confirm product authenticity, data monitoring is possible since data collection is immediate. Like this, all product cycles can be managed easily, making Hidden Tag a groundbreaking distribution management solution in the industry.

 

Additionally, if you establish permitted countries for distribution, through real-time monitoring of illegal distribution in unauthorized countries, immediate detection and handling of counterfeits are feasible. By tracking and backtracking the storing and delivery records of products that are distributed illegally, we can identify the problematic vendor and handle the issue.


In the event a consumer scans a product that didn’t distribute legally or is not for sale in an unauthorized country, the manufacturer can directly let the consumer know that the product is a result of illegal distribution. The landing page truthfully conveys the distribution route and place of origin to the consumer.

 

A Hidden Tag member says, "By preventing counterfeits, Hidden Tag is a genuine product verification solution that protects brand value and consumer rights, utilized by over 1100 various brands and securing consumer recognition as a business solution. Currently, more than 7.3 million consumers in more than 200 countries are using Hidden Tag to confirm product authenticity. By adding to the value of counterfeit production, the illegal distribution impediment of Hidden Tag’s distribution management service, Hidden Tag is drawing attention from various industries as a total solution that protects business value.

 
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