Distribution management service, Hidden Tag, has unveiled a
service that prevents illegal distribution. The service was made to protect
brand value and consumer rights by preventing counterfeits.
As corporate sales and transactions increase,
distribution channels become more complicated and their layers become more varied.
As a result, the risk of corporate deficits increases as a result of illegal
distribution during the distribution stage. The main forms of illegal
distribution are distribution of products not for sale and distribution in unauthorized
countries.
Since the distribution stage is complicated,
there is also the risk of falsifying the country of origin, so manufacturers are
contemplating whether to present proof of origin to gain consumers’ trust. Because
illegal distribution occurs outside the normal distribution channel, it induces
price manipulation, which creates losses for normal manufacturers and
distributers and in the managerial aspect, exposing consumers to the risk of
counterfeits.
In order to solve this problem, Hidden Tag
provides a process in which managerial gaps may occur as a result of the
complexities of sale channels and the distribution stage. Along with scanned
information of purchased goods being included in the distribution management
data, the distribution management service of Hidden Tag entails manufacturers
directly giving consumers distribution information.
To make this happen, smart labels with digitally
encrypted patterns are scanned when stored and delivered. All smart labels
attached to products have their own intrinsic data. Because individual items
can be used for detailed management, during the process of stocking and
delivery, all records including time and location are sent to Hidden Tag’s
server and tallied, making monitoring possible.
When consumers who purchase the product, scan the Hidden
Tag label to confirm product authenticity, data monitoring is possible since
data collection is immediate. Like this, all product cycles can be managed
easily, making Hidden Tag a groundbreaking distribution management solution in
the industry.
Additionally, if you establish permitted countries for distribution,
through real-time monitoring of illegal distribution in unauthorized countries,
immediate detection and handling of counterfeits are feasible. By tracking and
backtracking the storing and delivery records of products that are distributed
illegally, we can identify the problematic vendor and handle the issue.
In the event a consumer scans a product that
didn’t distribute legally or is not for sale in an unauthorized country, the
manufacturer can directly let the consumer know that the product is a result of
illegal distribution. The landing page truthfully conveys the distribution
route and place of origin to the consumer.
A Hidden Tag member says, "By preventing counterfeits,
Hidden Tag is a genuine product verification solution that protects brand value
and consumer rights, utilized by over 1100 various brands and securing consumer
recognition as a business solution. Currently, more than 7.3 million consumers
in more than 200 countries are using Hidden Tag to confirm product authenticity.
By adding to the value of counterfeit production, the illegal distribution impediment
of Hidden Tag’s distribution management service, Hidden Tag is drawing attention
from various industries as a total solution that protects business value.