[E-daily Reporter Lee Yoon-jeong] CK&B
Co., Ltd. announced on the 31st that it has launched ‘HiddenTag Brand Control
Service’, a next-generation monitoring service using HiddenTag, its genuine
product authentication and anti-counterfeit solution.
CK&B`s HiddenTag is an authentication
solution that prevents counterfeit products, and has been recognized for its
usefulness in the global market, and is currently used by more than 1,000 customers
and to manage more than 1.2 billion products.
The HiddenTag brand control service
utilizes real-time scan data collected from around the world through HiddenTag,
which are labels inserted or attached to products and can manage all individual
products. By monitoring the location, number, and time of product scanning, we
present a comprehensive brand control solution that can analyze sales volume by
country, sales trend by period, and occurrence of counterfeit products at a
glance.
Through this, it is possible to identify
market trends by monitoring the sales of genuine products and the occurrence of
counterfeit products around the world in real time, and to estimate the main
sales market and potential market through analysis of scan data by country. By
analyzing market changes through sales trends over time, and analyzing scan
data generated in unconfirmed distribution countries, it is possible to
identify illegal distribution or customer needs in new markets.
A CK&B official said: “When using the
brand control service, various data is visualized and provided through a
monitoring system, so companies can use it as a basis for establishing global
sales strategies and checking performance. We also provide a function to output
data in report format. It is easy to use when making internal decisions within
customer companies, and it will also be good for companies to use as the basis
for new marketing strategies.”
Meanwhile, CK&B will participate in the
International Textile & Fashion Expo held at Dongdaemun Design Plaza (DDP)
from February 21st to 23rd and operate a HiddenTag on-site booth to let
visitors experience the actual solutions in person.
[Source: E-daily]