D’Alba: Overseas expansion & Implementation of 

HiddenTag Authentication Solution

D’Alba brand, the representative brand of Bmonumnet Co. Ltd (CEO Ban Seong Yon), which was established only in 2016 has expanded widely through on and offline channels and is now available in Hyundai Department Store, Shinsegae Duty Free Shop, Chicor and since 2017 has been topping the list of most sold products from Naver Beauty Category.

Shortly after the establishment, the company was already expanding to the overseas markets and to prevent any counterfeit or forgery attempts, the company decided to integrate HiddenTag authentication solution to its packaging and protect both the brand and the valued customers from fakes on the market.

D’Alba brand, established in 2016, was inspired by and made of organic ingredients. The company has the finest raw materials produced in the state of Piedmont, located in the northwest of Italy, and produces products containing `white truffles`.

D’Alba brand is always pursuing innovations and follows the moto of being one step ahead always, offering different themes each season. The first theme, `Skin Gourmet”, is a combination of skin and gourmet. It is suitable for sensitive skin with its finest raw materials that does not contain any irritants. For the second season, they offer a more lively way to use the products introduced during the first season.

The second theme, the `7:33` line is a quick skin care line for busy modern people who can finish all beauty steps in bathroom in a short period of time. Unlike cleansing formulas and oils that require double facial cleansing, with “Back to days” line makeup cleaning and skin cleansing are done easily with a single thorough wash with lukewarm water. Gold clay gently removes keratin, cleanses, exfoliates, and replenishes your skin.

 ‘Fantastic Waterfull Mask’ is great to use while showering. When used after cleansing while taking shower by lightly spraying on the face, it has been proven to have better effects. The moisture in the bathroom opens up the pores of the skin like a steamed towel, absorbing moisture and deeply nourishing. Due to its gel formula, it doesn’t have dripless and is convenient to use. After you finish the shower, apply `D’alba White Truffle Mist Serum` and `D’alba Ampule Night White Truffle Anti-Wrinkle Cream` to complete the cleansing and nourishing process within 15 minutes.

D’Alba also offers a “home try” service, which allows the customers to decide on purchase after a week trial is over.

D’Alba has announced its success in growing international expansion. And to further accelerate the growth, d’Alba has partnered with CK&B to protect its brand and products from any counterfeit attempts with the help of HiddenTag authentication solution.

HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label.

HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC​

http://news.kmib.co.kr/article/view.asp?arcid=0012045889&code=61141611&cp=nv