[E-net news] The fashion brand OSOI will apply the authenticity verification and anti-counterfeit solution HiddenTag starting in January 2024.

Launched in February 2017, OSOI is a Korean fashion items brand characterized by a unique structured and modern style not influenced by trends. OSOI stays for <Slow> and <Not-Fast>. And, as the name of the brand itself suggests, the concept behind it is to provide timeless long-lasting valuable items.

As the brand identity is in line with the current old-money look, OSOI receives the love of many consumers and celebrities not only in the Korean market but particularly abroad, where the brand is recognized as one of the most representative K-fashion brands.

To prevent local and global customers from the risks of counterfeits and to avoid infringements on the brand`s unique design, OSOI has introduced the product authentication and counterfeit prevention service HiddenTag, developed by CK&B Co., Ltd. HiddenTag is a service permitting easy detection of item authenticity and interact with the brand in real-time by conveniently scanning the HiddenTag label attached to a product via smartphone dedicated application. In fact, after scanning the labels, the information coded in them is verified, and an authenticity confirmation page connecting directly to the online store is released in the app automatically.

The information detected via scan is verified in real-time so that consumers confirm the authenticity directly at any point of sale. Despite the easy and quick verification process, the elevated technology grants high accuracy and a three-step security process. Furthermore, the unforgeable and unalterable HiddenTag labels, are trackable when scanned, which greatly helps companies in protecting the brand and pinpointing fake manufacturing and distribution areas.

A CK&B representative said: <HiddenTag stirs to sustaining the growth of the authentic K-fashion brands in the global market. More than 6 million users worldwide authenticate goods with HiddenTag. And 1,000 global brands from fashion and various industries have been choosing to protect their brand value and consumer rights with HiddenTag every day.”

[Source: E-net news]