‘DEAR DAHLIA’ to implement HiddenTag Authentication Solution 

For its new ‘PARADISE DUAL PALETTE’

DEAR DAHLIA, a Vegan beauty brand that uses eco-friendly ingredients and stands out with its sensual design, leading new makeup trends, has launched the new PARADISE DUAL PALETTE.

<PARADISE DUAL PALETTE> that comes in mini-sized bottles, resembling “Macaroons”, include eye shadows, lip & chick multi-balms. <PARADISE DUAL PALETTE> is light to carry and help you have the desired look anywhere anytime. Reflecting the requirements of modern women, <PARADISE DUAL PALETTE> has aimed at providing beauty and convenience at the same time. In addition, it is suitable for sensitive skin, due to its natural ingredients, including organic oils and butter.  

DEAR DAHLIA, which was launched last August, has achieved sales of two billion KRW in only a couple of weeks. It is now distributed in over 14 countries not only in Asia (Japan, Taiwan, China, Hong Kong, Singapore, Malaysia, Vietnam and Thailand), but also in the United States and Australia.

In Korea DEAR DAHLIA products are available to buy from DEAR DAHLIA’s online store and SSG.com.  

DEAR DAHLIA has implemented HiddenTag authentication solution for its new <PARADISE DUAL PALETTES>. HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label. 

HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC

Facing some problems with counterfeit issues, a representative from DEAR DAHLIA said, "Counterfeit products sometimes look identical to the authentic ones, making it difficult to identify counterfeits with the naked eye. Thus, we would like to partner and implement HiddenTag authentication solution to our packaging and protect our brand from any possible diversion”. 

To celebrate the new <PARADISE DUAL PALETTE> on the market, DEAR DAHLIA will be opening a pop-up store at Mr. Holmes Bake House in Sinsa-dong for two days from January 19.

In the showroom, you will be able to experience all the products of DEAR DAHLIA, and small gifts are prepared for visitors and purchasing customers.