The hypoallergenic cosmetic brand<EIIO> by Cosmetina Co., Ltd. announced that it has introduced HiddenTag, an authentication solution that applies advanced anti-counterfeiting technology to protect its products.

EIIO is a cosmetic brand developed to pursue healthy changes in sensitive skin. Indeed, its slogan is: <Every day It Is Okay!> and it introduces skin care lines based on the concept of Good skin coming to life every day.

EIIO basic line has become popular among people of all age ranges looking for hypoallergenic beauty brands. It has successfully entered other Asian markets, mainly the Chinese market, along with the domestic one. In the second half of the year, they expanded into full-fledged global markets, including CIS countries, North, Central and South America, and Europe.

In particular, the overseas best-seller <One-Step Cleansing Mask>has recorded cumulative sales of 10 million units since its launch in 2020. To prevent the distribution of fakes among the global best sellers Peeling Gel and Revitalizing Facial Mask, from October, the brand is applying the product authentication solution <Hidden Tag>.

Hidden Tag, developed and distributed by CK&B Co., Ltd., is a brand authenticity verification solution based on anti-counterfeit labels with unique digital information coded in them. All the labels look the same at first sight however, they contain unique data readable by scanning the label via a dedicated app. The system is very convenient as customers can quickly check the authenticity by easily scanning the label via the HiddenTag app.

A representative of HiddenTag said: <HiddenTag is not only easy to use, but also has strong security performance in preventing forgery and alteration as proven by the fact that more than 1,000 brands worldwide are applying Hidden Tag.> They concluded: <Many global consumers in more than 200 countries are using the HiddenTag app especially to verify cosmetics’ authenticity. In fact, global cosmetics frequently deal with counterfeits.>