The IT service
company CK&B participates in the CI KOREA 2023 event of ICPI WEEK 2023, a
B2B exhibition specializing in medicine, bio, and cosmetics, held at KINTEX in
Ilsan for four days from April 18th to the 21st.
HiddenTag, the anti-counterfeit solution
chosen by over 1,000 brands worldwide by CK&B, comes in different shapes,
including labels, hangtags, warranty cards, etc. Each tag carries a unique
dataset coded via variable data printing, which is recognized easily by the
HiddenTag server. This way, HiddenTag protects the brand identity and
customers` rights and safety.
At the event, CK&B explained the
process of forgery damage prevention with HiddenTag by presenting relevant case
studies and various anti-counterfeit solutions to companies suffering from
forgery issues.
In addition, CK&B will introduce a new
smart management system based on data collected via HiddenTag. This upgraded
service allows companies to monitor sales and fakes at a glance via HiddenTag.
Finally, the "International
Pharmaceutical and Cosmetics Week" will count 3,000 booths from 832
companies from 25 countries and showcase over 20,000 new products and
technologies, becoming one of the most popular editions ever held.