The popularity of luxury fashion keeps growing until the end of the year, prevent forgery effects with the authentication system HiddenTag.

The popularity of luxury goods is expected to rise in the fourth quarter amid the lifted consumer sentiment after the COVID-19 period repression. As a result, the fashion industry is actively open to distributing new luxury brands that are gaining popularity among consumers.

However, when popularity increases, it naturally causes harm. Amid the growing reputation of luxury fashion items, counterfeit luxury goods are causing widespread damage to various brands. HiddenTag, a smart authentication solution, is used by different vegan fashion brands to protect the brand value of luxury fashion items and prevent deception.

HiddenTag is a smart anti-counterfeit solution operated by CK&B. Anyone can easily and quickly authenticate the HiddenTag labels or stickers with a dedicated app. The HiddenTag applied on vegan fashion items appears as guarantee cards, care labels, hangtags, and hologram stickers. The style and material of the HiddenTag are customized to match the brand and item`s design, philosophy, and material.

HiddenTag, a service chosen by about 900 companies in 204 countries worldwide, has launched additional authenticity community services (such as Authenticity Q&A, Authentic Product Identification Tips, and Authentic Product Reviews) beyond simple authentication. The plan is to curb the distribution of fake goods by actively sharing information about authenticity with consumers and companies.

A Hidden Tag official said: `HiddenTag grants high-security standards as it uses its HUID (HiddenTag Unique ID) technology to code data in an image, making it hard for criminals to replicate and forge it. This technology allows users to authenticate goods anytime and anywhere. Furthermore, we strive to grow into a comprehensive genuine platform beyond genuine product authentication solutions.