As vegan fashion fever is heating up during the winter season, the use of HiddenTag for brand protection is rising.

The consumption of winter clothing is increasing as the weather gets colder. This winter saw a new trend rising: vegan fashion items made using fake fur, fake leather, and artificial leather are gaining more and more popularity.

In fact, a Korean social commerce company analyzed sales data for the past month (October 1-31) and found that sales of fake fur increased by 754% compared to the previous year. Vegan jackets made of synthetic leather or eco-friendly materials and vegan padding using artificial fillers also saw an increase in sales by 901% and 315%, respectively.

As the vegan wind blows in the winter fashion market, companies and consumers are suffering forgery-related damages. As a result, many vegan clothing brands are reportedly introducing the smart authentication solution "HiddenTag."

HiddenTag is an authenticity certification service operated by quickly scanning the sticker or simply leaving a question in the Q&A section. If a product has a HiddenTag sticker, you can quickly scan it with the HiddenTag smartphone application to know whether it is genuine or fake. If it has no sticker applied, you can receive quick feedback via inquiry to the Authenticity Q&A Community in the app.

The HiddenTag app, which supports seven languages, is used by more than 900 companies worldwide and by global users in 204 countries. HiddenTag launched an additional Authenticity Community Service on the 7th of last month to diversify the services provided and added to the usual authenticity verification service, bulletin boards such as the Authenticity Q&A, the Genuine Verification Tips, and the Authentic Product Reviews.