The forgery damages increase among the sport apparel industry … HiddenTag sportswear authenticity verification activity.

CK&B is providing its smart authenticity verification service HiddenTag to sportswear brands.

As a pleasant wind blows in the morning and evenings, more and more people enjoy engaging in outdoor activities. With this change of season, as the demand for various training apparel, sneakers, etc. increases fashion companies have started promotion campaigns.

However, the more the product gets, the higher are the cases of forgery and related damages. It is easy to produce and distribute fake sportswear and accessories, without the customers knowing about it. Therefore, to prevent the rise of forgery damages, companies are looking into various authenticity verification solutions.

HiddenTag is the smart authentication solution by CK&B that won the Ministry of Science and ICT award at the “2021 Korea ICT Innovation Award’ hosted by the Minister of Science and ICT and organized by 7 organizations, among them the National IT Industry Promotion Agency and the Korea Electronics Association. HiddenTag is manufactured in various materials and after applying it to the product, everyone can easily verify the item authenticity by scanning it via the verification app.

Hidden Tag by CK&B embeds specific product information in the authenticity verification labels via the unique data technology (HUID) to make label duplication and forgery impossible. Thanks to such technology, it is possible to authenticate the product everywhere and at any time, this is what distinguish HiddenTag from other authenticity verification methods.

Moreover, HiddenTag can easily be adapted to the various sportswear, from leggings and training apparels to sneakers, as it is possible to customize the shape and material of production of the label. For example, in the case of sportswear, many companies are directly applying HiddenTag to the care label. For sneakers, sport bags, etc. it is common to apply the HiddenTag hologram sticker on the hangtag.

HiddenTag is provided in a total of seven languages, Korean, English, Indonesian, Chinese, Japanese, Russian, and Vietnamese, for the comfort of the international users. And, at the moment more than 900 companies from over 240 countries have been using HiddenTag worldwide. Local Korean companies can also take advantage of the export voucher.

Furthermore, companies can identify distribution routes of products based on unique information registered for each hidden tag and use them in various ways, from fake products to vendor management, inventory management, and event planning.

HiddenTag is currently providing various free and extra marketing services. Visit the HiddenTag homepage to check the details!