Fashion brands choose HiddenTag to protect the F/W season

Fashion brands are revealing and promoting their new products for the Fall-Winter Season. To protect their brand name from forgery, more and more brands are applying the smart anti-counterfeit solution HiddenTag.

With the recovery from the pandemic, the fashion industry has seen a growing positive consumer sentiment in the second quarter with many brands breaking their sales records. And such positive performance is expected to continue in the second half of the year.

However, while sales numbers keep growing, also the cases of counterfeit products keep rising. Globally, the size of the market of counterfeit goods is estimated to be around 2000 trillion, and the Korean Intellectual Property Office has detected 448 744 cases online. Bags, apparel, and shoes account for 70% of the counterfeit items causing great damage to the fashion industry.

To block such damages, a growing number of fashion brands have been applying the smart brand authentication solution HiddenTag. In the case of fashion and accessories, the hologram smart sticker for authenticity verification HiddenTag is applied on the product’s care label, hangtag, etc. The item-specific information is embedded in the smart sticker, and by scanning the sticker via a dedicated app such information is decoded to provide the product authenticity verification.

Thanks to the high-security standards and outstanding performance of the HiddenTag technology, over 900 brands globally from 204 different countries have been using HiddenTag to protect their brand image and customers from fakes. For the comfort of all users, the system is provided in 7 languages.