‘HiddenTag’, authenticity verification service used to prevent counterfeit of export products for fashion and accessories brands

fashion and accessories brands

As Korean fashion design and products are gaining popularity abroad, more and more brands are exporting to foreign countries such as China, Vietnam, and Indonesia. However, more and more consumers are looking for HiddenTag verification solution in order to check the distribution of fake products within the export and brands use it to reinforce the brand with authenticity service.

Currently, ‘HiddenTag’ supports 7 languages including Korean, English, Chinese, Japanese, Vietnamese, Russian, and Indonesian, so it can be used all over the world.

`HiddenTag` service consists of the application that scans the activation labels to check the authenticity and the distribution route. Based on the data collected through the tag, customers can also receive paid/free marketing services. 

As the distribution of counterfeit products is becoming more and more common domestically and abroad, more and more brands are looking for HiddenTag to prevent counterfeit and protect brands before entering overseas markets. 

In addition, HiddenTag is applied to a variety of consumer goods such as food and cosmetics as well as fashion brands, shoes, and accessories, and labels can be produced in various materials, sizes and shapes in accordance with the product characteristics.

‘Hidden Tag’, which uses HUID (HiddenTag Unique ID) pattern technology developed by CK&B, is in the spotlight as a simple authenticity verification service and security technology that cannot be easily copied or forged by precisely converting the image itself into data.