Authenticity verification service ‘Hidden Tag’ protects luxury goods from counterfeit 

A Chinese compatriot selling counterfeit goods, such as fake luxury belts worth 200 million won through internet shopping malls from August last year was accused for storing and selling counterfeit luxury goods worth 5 billion won in China. 

The distribution of counterfeit luxury goods is getting serious due to the unstoppable popularity of luxury goods, luxury brands and retailers have started to prevent damage by using authenticity verification service ‘Hidden Tag’ to prevent damage from counterfeit.

HiddenTag from CK&B has its own HUID (HiddenTag Unique ID) pattern technology to elaborate data so that the image itself cannot be easily copied or forged due to enhanced security. 

With ‘HiddenTag’, you can easily check whether the label is genuine by scanning the label with a mobile phone app, and you can also quickly check the distribution route. ‘Hidden Tag’ labels can be made with various materials in accordance with customer needs, such as holograms, VOID, and paper.

HiddenTag from CK&B plays a big role as authenticity verification service, it also prevents brand trademark infringement, that’s why it received the Minister of Science, Technology and Information and Communication Commendation letter at the ‘2021 Korea ICT Innovation Awards’ hosted by the Ministry of Science and ICT.