Natural cosmetics brand “IZEZE” applied ‘Hidden Tag’ genuine product authentication solution 

idden Tag’ genuine product authentication solution 

IZEZE natural cosmetics brand, announced that it is using `Hidden Tag` genuine product authentication solution to authenticate genuine products and prevent damage from counterfeit.

IZEZE is a honest cosmetic brand first recognized overseas that aims to provide the best skin care for skin concerns of modern people. They provide cosmetics made with ingredients suitable for the skin condition of consumers, and customers who use natural cosmetics.

However, the damage may increase if a cosmetic product is a fake and the raw materials, manufacturing and distribution process, etc. of the product is unclear.

In response, CK&B said that `Hidden Tag`, a genuine product authentication solution, is used not only to authenticate genuine product but also to prevent brand trademark infringement.

In addition, customer brands using Hidden Tag can receive marketing services as well as genuine product authentication service via ‘Hidden Tag’ App.

Hidden Tag is a system that allows you to check genuine product authentication simply by scanning it with a mobile phone application. It uses HUID (HiddenTag Unique ID) pattern technology developed by CK&B to precisely convert the image itself into data, so it cannot be easily copied or forged due its high security.

Since it can be manufactured with various materials such as hologram, VOID, and art paper, it can be used not only for cosmetics but also for other consumer goods.