Clothing brand MCNCHIPS prevents trademark infringement with ‘HiddenTag’ product authenticity verification service

Clothing brand MCNCHIPS announced that it is using ‘HiddenTag’ authenticity verification solution.

MCNCHIPS is currently exporting clothes to China and Japan, but at the same time the brand has a trademark dispute in China. In response, the company representative said that they are using ‘HiddenTag’ to prevent trademark infringement and to prevent damage from counterfeit.

Hidden Tag from CK&B company uses their own HUID (HiddenTag Unique ID) pattern technology to precisely code the image itself, so it cannot be easily copied or forged due its high security. The company is trying to differentiate itself from other authentication services.

CK&B explains that thanks to HiddenTag companies can increase their trust and consumers can be less anxious about counterfeit products.

By scanning HiddenTag with the mobile phone app, you can simply check the authenticity of the product and check the distribution route.

HiddenTag is used for various product groups such as clothing, cosmetics, and luxury goods, and it can be manufactured with various materials in accordance with customer needs, such as holograms, art paper etc.

Meanwhile, CKNB won the Minister of Science and Technology Information and Communication Commendation at the `2021 Korea ICT Innovation Awards` hosted by the Ministry of Science and ICT and 7 organizations including the Information and Communication Industry Promotion Agency and the Korea Electronics Information and Communication Industry Promotion Association.