Using "Hidden Tag" first to verify the authenticity of overseas direct purchase sites.

These days, overseas brand products can be purchased at low prices. Online overseas purchase procedures are simplified with customs clearance numbers. Luxury and overseas brand products can be purchased through various overseas direct purchase channels.

As overseas transactions have become easier and the probability of purchasing fake products has increased, many consumers are suffering from counterfeit damage. More consumers are checking whether the product is counterfeit when purchasing from overseas.

In order to gain trust from consumers, luxury brands and distributors are introducing "Hidden Tag" of CK&B, a genuine product and anti-counterfeiting service company to prevent damage to household items when directly purchased from overseas, a "Hidden Tag" official said.

Demand and value for luxury goods have increased due to retaliatory consumption due to the COVID-19 situation, consumer caution is needed when purchasing goods from overseas direct purchase sites, he said. "It is safer to proceed with the deal after checking by hidden tag whether it is genuine.

Hidden tags can be checked for genuine products and distribution routes by scanning their own data-intensive security labels with mobile phone apps. Hidden tags for luxury brands are usually made of various materials such as guarantee cards, care labels, and hangtag.

As such, CK&B`s Hidden Tag, which can be produced in various materials, standards and forms according to the product characteristics of customers. Hidden Tag is recognized as a technology and service differentiated from other genuine product methods which provides hidden tag services to more than 900 domestic and foreign companies.

Meanwhile, "Hidden Tag" won the "Minister of Science and ICT Commendation" in recognition of its technology at the 2021 Korea ICT Innovation Awards hosted by the Ministry of Science and ICT.