Authenticity verification service Hidden Tag was presented in `2021 Korea Beauty & Cosmetic Show`

CK&B (CEO Bae Ki-Hyeok) announced that the company presented its authenticity verification service ‘Hidden Tag’ in the ‘2021 Korea Beauty & Cosmetic Show (K-Beautycon)’ hosted by Incheon Tourism Organization and Exporum Co., Ltd. and sponsored by Incheon Metropolitan City for three days from Thursday the 9th to Saturday the 11th.

In this exhibition held at Songdo Convensia in Incheon, the company promoted the importance and effectiveness of cosmetics brand protection.

The company said, "As the demand for Korean cosmetics is increasing worldwide, the damage caused by counterfeit is also increasing. Products distributed within Korea and overseas are in particular targeted by counterfeiters. It is presented in the form of sticker labels or sealing labels, and it can be produced in various forms in accordance with the needs of the company. In addition, a unique ID is assigned to each label, and consumers can easily check whether the product is genuine or fake by scanning HiddenTag labels attached to the product. Companies can use it for marketing, for discovering the distribution channels and pioneering new distribution networks by monitoring the scan history of consumers all around the world.”

Meanwhile, CK&B has supplied HiddenTag service to 850 domestic and foreign companies, and has been re-selected as an export voucher activation agency by 2021. In addition, it received the Minister of Science, Technology and Information and Communication Commendation letter at the ‘2021 Korea ICT Innovation Awards’ hosted by the Ministry of Science and ICT and 7 organizations including the Information and Communication Industry Promotion Agency and the Korea Electronics Information and Communication Industry Promotion Association.