Authenticity security labels “HiddenTag” presented in K-Beauty Expo 2021 

Authenticity verification and anti-counterfeit solution provider, CK&B company (CEO Bae Ki-Hyeok) participated in the `Korea Beauty Expo 2021’ (hereafter referred to as ‘K-Beauty Expo’) held at the 1st exhibition hall in KINTEX, Ilsan for three days from the 7th to the 9th October, where presented its authenticity verification service `Hidden Tag`.

K-Beauty Expo, which is held for the 13th time this year, is the largest beauty expo in Korea, attracting more than 2,000 overseas buyers and 50,000 visitors from about 37 countries every year. In this expo there were 4 special pavilions, such as `Clean Beauty Pavilion`, `Smart Beauty Pavilion`, `Raw material Packaging Pavilion`, and `Hair loss care Pavilion`, and 178 companies from 37 countries were invited for export business meetings.

At this expo CK&B presented HiddenTag used for cosmetics, hair care, nail care, and esthetic products, and promoted the excellence of its security labels. In particular, the company plans to actively promote anti-counterfeit technology that allows you to easily check authenticity by scanning the HiddenTag label attached to the product with a dedicated app.

An official from CK&B said "HiddenTag service identifies labels with a smartphone and links various information, it cannot be easily forged with triple security management, such as visual verification of labels, label scanning through the app, and scan monitoring. In addition to product authenticity verification, it can be used in various ways, providing information on the product, instructions, and after-sales service, which is helpful for distribution management and marketing.”

Meanwhile, CK&B has provided HiddenTag service to about 850 domestic and foreign companies, and it has been re-selected by 2021 as an export voucher activation agency, so that domestic companies can use it at a lower price with government subsidies.