Smart authenticity security labels HiddenTag with anti-counterfeit solution and distribution management services are provided to various luxury brands and luxury retailers.

Authenticity verification and anti-counterfeit solution provider, CK&B company (CEO Bae Ki-Hyeok) announced that its authenticity verification service called ‘Hidden Tag’ helps to prevent counterfeit and manage distribution of luxury and high-priced products.

A CK&B official said, "The sales of luxury goods and high-priced products through online channels are increasing due to the coronavirus situation, and consumer sentiment is recovering. As the consumption of luxury goods has increased, the demand for counterfeit goods is expected to increase as well. Thanks to HiddenTag luxury brands may profit from the authenticity verification service with high security features and the product registration service may help in theft prevention.”

HiddenTag is available in the form of hang tags, care labels, warranty cards and metal plates, as well as hologram, void, and aurora material labels, etc., and it’s supplied in accordance with the size, location, and design customers want. Hidden Tag, based on CK&B’s own HUID (HiddenTag Unique ID) technology, consists of smart labels that can be attached to products or packaging boxes, and the app that can identify them.

CK&B supports multilingual service in Chinese, Japanese, English, Vietnamese, Russian, and Indonesian in addition to Korean. HiddenTag is currently used in more than 160 countries and more then 800 brands applied HiddenTag authenticity verification and distribution management service thanks to the 7-language support.

Meanwhile, CK&B was re-elected as an organization activating export vouchers by 2021 that let the domestic companies opportunity to receive government subsidies.