Etude House introduced HiddenTag authenticity verification service by CK&B

CK&B company (CEO Bae Ki-Hyeok) has provided its anti-counterfeit product authenticity verification service “HiddenTag” to the global makeup brand Etude House.

HiddenTag will be applied to the Centella relief toner and other Etude House products and consumers will be able to check its authenticity via the application. Hidden Tag is using its own unique technology called HUID (HiddenTag Unique ID), where the image covers the data that cannot be easily duplicated and authenticity can be verified anytime and anywhere.

Meanwhile, CK&B has provided HiddenTag service to over 800 domestic and foreign companies and was re-elected as an organization activating export vouchers by 2021.  

In addition, it received the Prime Minister’s Award at the ‘World-Class Product’ hosted by the Ministry of Trade, Industry and Energy and KOTRA and the 18th Mobile Technology Award hosted by the Ministry of Science and ICT.