XAI Korea applied HiddenTag authenticity verification service for “DEMEYERE” brand.

XAI Korea Cosmetics announced that it would apply ‘HiddenTag’ authenticity verification service for its premium brand ‘DEMEYERE’ launched in June.

`DEMEYERE` cosmetics line by XAI Korea includes “Demeyere water shine black caviar mask” with eco-friendly ingredients, “Demeyere honey shine propolis mask” and “Demeyere Mela Care Vita-C Ampoule” for skin soothing, and “Demeyere Melacare Gold Peptide Ampoule” for rough skin. These new products were developed in cooperation of XAI Korea Cosmetics and medical specialists.

XAI Korea Cosmetics is also using HiddenTag for existing brand products. It applied it for the new premium brand `Demeyere` to protect consumers against illegal counterfeit products and to improve brand credibility.

CK&B`s `Hidden Tag` is using its own unique technology called HUID (HiddenTag Unique ID) that is different from the QR code-based genuine authentication service, where the image covering the data that cannot be easily duplicated and authenticity can be verified anytime and anywhere.

HiddenTag labels embody customer’s brand image, they can be manufactured from various materials with the customized design. Depending on the product group, it can be manufactured in the stickers, guarantee cards, hang tags, care labels, etc., and can be introduced in various consumer goods industries.

Meanwhile, CK&B has provided HiddenTag service to over 800 domestic and foreign companies and was re-elected as an organization activating export vouchers by 2021.  In addition, it received the Prime Minister’s Award at the ‘World-Class Product’ hosted by the Ministry of Trade, Industry and Energy and KOTRA and the 18th Mobile Technology Award hosted by the Ministry of Science and ICT.