Streetwear brand “Boutique directory” introduced HiddenTag service
The street fashion brand “Boutique directory” (CEO Lee Ki-Baek) has introduced smart product authenticity service HiddenTag developed by CK&B company (CEO Bae Ki-Hyeok) that prevents the counterfeit distribution and ensure the consumers that they buy genuine products.
“Boutique directory” brands, such as ‘MADMARS’, ‘HIGHSCHOOLDISCO’ and ‘HARDCORE HAPINESS’ presenting products of various styles encompass the latest fashion trends and receives acclaim from the young people. Recently, MADMARS launched the second line of 21S/S season products that again attracted the attention of young people.
"With the “HiddenTag” product authenticity hang tags we can prevent spreading of counterfeit products in advance, monitor and manage distribution thanks to the data collection" said an official from “Boutique directory”.
CK&B`s `Hidden Tag` is using its own unique technology called HUID (HiddenTag Unique ID) that is different from the QR code-based genuine authentication service, where the image covering the data that cannot be easily duplicated and authenticity can be verified anytime and anywhere.
Hidden tag labels embody customer’s brand image, they can be manufactured from various materials with the customized design. Depending on the product group, it can be manufactured in the stickers, guarantee cards, hang tags, care labels, etc., and can be introduced in various consumer goods industries.
Meanwhile, CK&B has provided HiddenTag service to over 800 domestic and foreign companies and was re-elected as an organization activating export vouchers by 2021. In addition, it received the Prime Minister’s Award at the ‘World-Class Product’ hosted by the Ministry of Trade, Industry and Energy and KOTRA and the 18th Mobile Technology Award hosted by the Ministry of Science and ICT.