Authenticity verification solution `CK&B` signed a HiddenTag 2.0 supply contract with EXCELSIOR

Authenticity verification & anti-counterfeit solution company, `CK&B Co., Ltd. (CEO, KI HYEOK BAE), said that it signed a HiddenTag 2.0 supply contract with BRANDLAB, a domestic and international vulcanized sneakers distributor, and would provide authenticity verification solution in the form of customized hang tags.

BRANDLAB, with the brand name of EXCELSIOR, is the original maker of a unique tire-patterned outsole, and is showing off durable and comfy sneakers as its signature shoes. Especially for its timelessness, BRANDLAB continues to be chosen by many celebrities and customers.

With the recent interest in EXCELSIOR`s products, Chinese counterfeits that claim to be real EXCELSIOR products began popping up. EXCELSIOR, in turn, introduced CK&B`s `HiddenTag` solution to establish a system that can help customers distinguish its authenticity through monitoring when purchasing a product to reassure consumers who buy its products with the help of authenticity verification of products.

"It`s one thing to introduce authenticity verification solution against counterfeits of our accounts in China and Southeast Asia as well as in Korea, it`s another thing to adopt authenticity verification label when there`s no fear of counterfeits, because it can give customers trust in  products being the real deal, and through a customized label design, we can combine authenticity verification and a unique customized design, which makes for both trust in products and  uniqueness of design," a representative said.