Lejong, Introduced HiddenTag, a Solution for Anti-counterfeit·Genuineness certificate, to ‘CONTROL TONE UP CREAM’ 

A cosmetic brand, Lejong(CEO Kim, Hyejin) introduced an anti-counterfeit·genuineness certificate solution, HiddenTag expanding her business to Vietnam following China.

Lejong’s main item, control tone up cream, is a medical function product which is a usable cream for a sensitive skin type, for example a flush, troubled skin etc. The natural mineral, bentonite, infuses oxygen into cellular tissues revitalizing cellular activities. Mameka acid and Purtulaca Oleracea extract, Allantoin, ease hot flush as well as helping creation of collagens from the derma. Also it is called by a nickname ‘bare face cream’ because of its whitening skin function with smooth and moist texture. 

“Within only 2 months, the outbreak of counterfeit issues has occurred.” said officials. They also said “Because Lejong’s products earned its fame without any marketing promotion; fake items can’t imitate their technical skills.” Adding this, “It is very important for customers to verify the originality of products with HiddenTag application due to hazard of fake item’s unidentified ingredients.”

HiddenTag can be produced without any alteration of brand’s identity because it is a highly advanced digital watermarking technology that change image itself to data. End-users can verify the product’s originality in a way of scanning the genuineness certificate label on items and by doing that the coded data is deciphered and you can tell whether a product is real or fake.  Since approximately 500 brands in and outside of Korea are using HiddenTag on mostly exporting products, HiddenTag application supports in English, Chinese, Japanese, Vietnamese, Thai etc.

Checking the originality of a product is possible by downloading application from Chinese top 5 local e-commerce markets such as Baidu, ONE store etc. beside Google Play Store and App store.

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