VK Household & Healthcare Implemented HiddenTag Authenticity Verification Technology

VK Household & Healthcare has implemented anti-counterfeiting and authentication solutions to prevent the products from potential counterfeits in the Chinese market.

VK Household & Healthcare has held a "Korea-China Business Partner Agreement Ceremony” at the Korea Chamber of Commerce and Industry (KCCI) on October 7 and signed an MOU with the Chinese cosmetics manufacturing and distribution company Long Dream to improve cosmetics research and productivity.

Over 110 representatives from Korea China beauty business enterprises participated in the ceremony, including Lee Yeonhwa from VK Household & Healthcare, Lee Geonwi of Long Dream, and Lanmengmeizi Co Ltd’s Chairman Ryu Seonjang.

Long Dream, a subsidiary of Shandong Lanmengmeizi Co Ltd (China), has delivered a sales license to over 80 buyers in China.

VK Household & Healthcare CEO Lee Yeon-hwa said, "We will work with Long Dream to expand the public relations and sales routes so that Korean small and medium-sized cosmetics brands can successfully enter the Chinese market."

In addition, VK Household & Healthcare introduced the HiddenTag, world-leading authenticity verification solution, to prevent products being exported to China from being counterfeited. 

HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like an identity to each product carrying the label. The encoded data can be decoded easily only with HiddenTag app for security purposes. HiddenTag app is free to download from any app market including Chinese local app markets and currently supports 6 languages; English, Korean, Chinese, Japanese, Vietnamese, and Thai.

http://www.dt.co.kr/contents.html?article_no=2018091102109923813035&ref=naver