HiddenTag anti-counterfeit & authentication solution
protects export products
With the recent popularity of Korean wave such as K-beauty and K-POP, Korean cultural products are being actively exported not only to China and East Asia but also to the other parts of the world. According to Korea Customs Service statistics, Exports of South Korean cosmetics and skincare products in last year totaled 3,924 million dollars which is 3.3 times more than the previous year’s total of 1,173 million dollars.
However, the recent success of Korean cultural products has given rise to another booming business in the counterfeits market. The damage of counterfeit goods is not only economical for the brands but also damaging the brand image and customer loyalty.
To combat counterfeiters and fight over the imitations on the market, different sectors collaborate in finding the right solutions. Korean companies adopt technologies to protect authentic products.
HiddenTag anti-counterfeit solution provided by CK&B Co. Ltd has been already implemented by over 430 companies both in Korea and abroad. HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label. The encoded data can be decoded easily only with HiddenTag app for security purposes
HiddenTag anti-counterfeit solution has been uniquely selected by the Export Voucher program to provide export assistance to small and medium-sized businesses and ensure their brand safety on the international market. HiddenTag authentication solution has received the average of 9.6 points out of 10 from all 21 companies using Export Voucher program, and due to being highly valued by all of the participants, was selected by the program for the second year consecutively.
In addition to the export voucher business, the company also participated in the recent Thailand Beauty Fair to promote its products and participated in the ECHELON Asia Summit 2018 in Singapore along with other 5,000 startups, investors, corporates, governments, tech ecosystem players.