How HiddenTag Authentication and Anti-counterfeit Solution Helps Fashion Brands to Fight Counterfeiting
According to the National Statistics, the number of crackdowns on small-sized SNS online shopping malls, which was 4870 in 2012, increased more than 30%, reaching 6546 in 2017. Recently, a person, who made hundreds of millions of won by tricking people and selling a "fake bag" under a famous brand name through internet shopping mall, was arrested. As the counterfeits of famous products are appearing on the internet, brands and customers become the victims of the frauds.
IT software company CK&B Co. Ltd that provides anti-counterfeit and authentication solution to over 400 companies internationally, has mentioned that customers and brands must be vigilant, since the numbers of counterfeit goods among bags, accessories, and other fashion brands are large in size.
CK&B Co. Ltd offers different materials for HiddenTag authentication code to match various product lines and types. Some companies prefer to have hologram labels applied to their products for authentication purposes, while others choose care labels or other materials that suits with their products better. In any ways, HiddenTag serves one ultimate goal, to protect brands and customers from being exposed to the risks and dangers of counterfeit products.
Besides hologram labels and care labels, HiddenTag can also be applied on various other materials, including Epoxy, aluminum, PVC cards used for luxurious brands, and many others. HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product.
HiddenTag app is free to download from any app market and currently supports 6 languages; English, Korean, Chinese, Japanese, Vietnamese, and Thai. This way companies can also target new markets and reach out more potential customers.
HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation for two consecutive years. HiddenTag is the only authentication solution in Korea that has been acknowledged as an official anti-counterfeit technology by China Trade Association of Anti-counterfeiting and General Administration of Quality Supervision, Inspection and Quarantine.