How Women Handbag brand ALICE MARTHA has implemented HiddenTag
anti-counterfeit solution for brand protection
Women Handbag and purse brand ALICE MARTHA has partnered with CK&B and implemented HiddenTag anti-counterfeit and authentication solution to protect its products from any counterfeit attempts.
ALICE MARTHA brand was launched in 2014 and has ever since been growing fast, currently having about 100 online and offline stores. ALICE MARTHA is the only fashion handbag brand in Korea that also owns OEM factory, which allows the brand to manufacture handbags in Korea and sell them at reasonable prices to its customers. The fashionable bags reflect and represent the new trend every year and are popular among customers for their simple at the same time unique design.
As one of the representative at ALICE MARTHA mentioned, "As a mid to low-end brand, ALICE MARTHA has received a lot of attention due to its quality and being a100% domestic production. People also feel connected to the brand, since the factory is also located in Korea. ALICE MARTHA provides high-quality products to consumers by carefully testing the products for defects in advance and even if problems occur, the qualified team provides immediate feedback."
ALICE MARTHA is planning to expand its distribution channels to provide high quality products to wider markets.
In 2017, ALICE MARTHA won the grand prize at the Hong Kong Fashion Access Exhibition and has ever since expanding in Asian and European markets.
Alongside with market expansion, ALICE MARTHA has also implemented HiddenTag anti-counterfeit and authentication solution to prevent its consumers from being harmed by counterfeit products.
HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label.
HiddenTag app is free to download from any app market and currently supports 6 languages; English, Korean, Chinese, Japanese, Vietnamese, and Thai. It is a universal app that can be used anywhere in the world.
HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC.
All customers of ALICE MARTHA brand can easily verify their purchase by simply scanning HiddenTag hologram label, inputting the 4 digit number of the scratch area and checking the verification result.