CKNB`s product verification business solution "Hidden Tag" partook in the "2024 Beijing International Material and Infant Child Industry Expo" held in Beijing, China.

The 2024 Beijing International Maternity and Infant Child Industry Expo is the world`s largest baby goods exhibition held at the New China International Exhibition Center in Beijing from April 13th to 15th. Childbirth-related products, infant and children’s apparel, various products needed for childcare, and technology-related companies had exhibits. More than 400 globally famous baby goods-related brands participated, making it the venue to check out the latest trends and future technologies in the baby goods industry.

Hidden Tag, which received great attention from global baby product brands at this exhibition, has been adopted by more than 1,100 client companies and for exportation, has been recognized as a brand protector against counterfeit issues, receiving a lot of attention at the venue.

By using digital encrypted patterns composed of original technology as product labels, information on the label gets transferred to the server whenever a consumer scans the label and is contrasted to registered product information on the database, confirming authenticity.

Moreover, Hidden Tag manages distribution information for products in individual product units, automatically recording and monitoring all incoming stocks and outgoing deliveries in real time. In the event of a problem, the product information can be backtracked in the distribution management record to identify the vendor in question. As such, the distribution management service that prevents illegal distribution has received many good reviews on the spot.

Due to the nature of baby goods’ consumption, which prioritizes trust and safety in brands and products, Hidden Tag’s process, which prevents counterfeits and illegal distribution, is an effective solution that protects the brand value and consumer safety of baby goods products, receiving buyer inquiries on the spot.

A Hidden Tag member says, "In the case of our company, about 8 million users in 200 countries worldwide are using the app to check product authenticity. As the solution has already been verified in the global market, it is analyzed that the interest of companies that export abroad persists."